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Now that you have chosen your brand to study (This brand should already be big, accomplished, successful, and have a "brand guidlines" book published for the company), you will take the next step to dissect their brand. On a Google Doc or Noteability you will outline the brands guidelines for their logo.
Guidelines meaning (definition from UCLA below) when people put their logo on anything or use their name on anything the brand itself wants to say how it should be used.
How do they want you to use their logo?
What are some of the examples they give?
How do they want the logo placed?
Is there a high resolution copy of the logo on their page?
What are the things they don't want you to do with their logos?
What is a Brand?
In a marketing context, a brand is how people perceive your product, service or organization. It’s what people think of you. How they feel about you. And why they support you.
Vital, impactful brands are built on truth and continuity. They are what they say they are. And they are united in how they say it, so you never confuse them with competing brands. That’s why so much emphasis is put on conformity of brand language and look, and why all brands have guidelines like this one.
Let's say that your brand is UCLA. They define Guidelines below:
[UCLA] Brand Guidelines provided by UCLA Strategic Communications that provide direction on the proper use of UCLA Marks, graphic elements and identity systems, and furnish elements to align and unify UCLA and its many endeavors with consistent messaging. The UCLA Brand Guidelines also supply suggestions and inspiration for the campus community and reference authorized communication vendors.
They even have a glossary (dictionary) to describe all of the terms that are unique to them
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