Logo

Creating a logo in one week is near impossible when you have a client paying you to develop their entire brand imaging. Often you will have a lot more time and you will check in with them often to find out if you are heading in the right direction or not. 

Mony's is a local favorite, rightly so. It is a wonderful place to get super great food. Their sign is so iconic and recognizable. 

It is colorful and shows so much about them as a company (silhouetted city skyline, sunset, dolphin, blue skies, and beautiful hand-lettered writing). 

Then it became a sign with beaches, super clean lettering, the city, and now has stylized clouds.

Then you look at their website and instagram presence and the logo has evolved into a flowing, cursive, one-color, name.