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The only things in my life that compatibly exists with this grand universe are the creative works of the human spirit.
— Ansel Adams
Overview
Design a travel poster for a national park using mid-century style. Your poster will advertise a specific location, celebrating our connection to nature and the outdoors.
Park Selection
Choose a national park from the list below
Each park can only be chosen once—CHOOSE HERE select yours early
Check the daily updated list to see which parks are taken
Specifications
Dimensions: 8" × 10"
Resolution: 300 DPI
App: Procreate
Deliverables
5 pencil sketches (small thumbnails exploring composition ideas)
1 final poster in mid-century travel poster style
why this project?
We're inspired by organizations like the Landmark Project, who create art that drives meaningful change. They've built a community dedicated to encouraging people to spend time outdoors and connect with nature.
As graphic designers, you'll explore how marketing and advertising shape our decisions. The tourism industry relies on compelling imagery and strong branding. Mid-century travel posters are iconic examples of how design can inspire people to explore and appreciate the world around them.
Features of mid-century design That you should incorporate:
Typography: Sans-serif typeface (or gentle serif)
Color palette: Limit to 3–5 colors
Background: Simple and uncluttered
Composition: Include foreground, middle-ground, and background
Border: Single solid color frame
Text: Short slogan or title for the park
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